--- title: "Affiliate Marketing Guide: Lazada & Shopee Thailand Succes" description: How affiliate marketing works on Shopee and Lazada in Thailand — commission structures, how to attract affiliates and how to track real ROI per sale. image: https://iboostonline.com/hubfs/affiliate%20Marketing%202025%20in%20Thailand-1.png --- [![iboostonline logo](https://iboostonline.com/hs-fs/hubfs/iBoost%20(1)%20black%20transparent.png?width=100&height=100&name=iBoost%20(1)%20black%20transparent.png)](https://iboostonline.com/) - [Home](https://iboostonline.com) - [About Us](https://iboostonline.com/about-us) - Our Services - [Store Management](https://iboostonline.com/store-setup) - [Ecommerce Strategy](https://iboostonline.com/ecommerce-data-analytics-iboost-online) - [Ecommerce Store Audits](https://iboostonline.com/ecommerce-store-audit-iboost-online) - [Case Studies](https://iboostonline.com/our-work) - [Contact Us](https://iboostonline.com/contact) - [Offer Boutiques SG](https://iboostonline.com/landing-boutiques-singapore-2026) [![iboostonline logo](https://iboostonline.com/hs-fs/hubfs/iBoost%20(1)%20black%20transparent.png?width=100&height=100&name=iBoost%20(1)%20black%20transparent.png)](https://iboostonline.com/) - [Home](https://iboostonline.com) - [About Us](https://iboostonline.com/about-us) - Our Services - [Store Management](https://iboostonline.com/store-setup) - [Ecommerce Strategy](https://iboostonline.com/ecommerce-data-analytics-iboost-online) - [Ecommerce Store Audits](https://iboostonline.com/ecommerce-store-audit-iboost-online) - [Case Studies](https://iboostonline.com/our-work) - [Contact Us](https://iboostonline.com/contact) - [Offer Boutiques SG](https://iboostonline.com/landing-boutiques-singapore-2026) [✕](https://iboostonline.com/blog/affiliate-marketing-guide-lazada-shopee-thailand-succes#atbs-offcanvas-primary) #### Your success is our priority Best consulting in South East Asia #### Our Ecommerce Services Shopify Store Audit Service Ecommerce Data Analytics Store Management Service Shopee/Lazada Ads Service search - There are no suggestions because the search field is empty. 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In this post, we go into detail about the dynamics of affiliate marketing on Shopee and Lazada in Thailand - where sellers and influencers collaborate to promote products beyond the platforms. Understand the benefits of working with influencers, navigating marketing challenges, and maximizing sales revenue for your e-commerce online store management. Gain insights into tracking performance and adapting strategies for better results.  *Before you set up your affiliate program, make sure your store fundamentals are in place. Read:*[*How to Set Up a Shopee or Lazada Store in Thailand as a Foreign Brand*](https://iboostonline.com/blog/how-to-set-up-a-shopee-or-lazada-store-in-thailand-as-a-foreign-brand) ## What is the Lazada Affiliate Marketing (AMS)? Lazada have emerged as prominent players in the Thai e-commerce scene. With a significant market share, understanding each platform's unique features and strengths are crucial for affiliate marketers aiming to capitalize on the popularity of these online marketplaces and understanding your online store management. Affiliate marketing is a marketing tool that enables you to solicit people to promote your products outside the Lazada platforms. Both platforms have a network of sellers/influencers that showcase your store products across various partner channels. Stores can benefit from this advertising format, compensating the sellers/influencers with a commission: no sale, no pay.  The payout of the commission only occurs when orders are completed which makes this a win-win strategy. Let’s explain how it works for influencers. Lazada have invited influencers (or social sellers) to promote products outside their e-commerce platforms. For example, if you are a person with a big following on social media, you can earn money by applying for the affiliate programs of Shopee and Lazada. When you register yourself as a social seller, you can pick from several brand offers in the Shopee/Lazada backend. Once you find a product that fits your audience, you can request the product link, create content for this product, and post it on your social media channel. The products will be promoted through various channels of partners. Some of these are through influencers, content creators, websites, cashback apps or websites, price comparison apps or websites, [online advertising networks.](https://seller.shopee.co.th/edu/article/17414) [Lazada](https://www.lazada.co.th/?gad_source=1&gclid=Cj0KCQiA-aK8BhCDARIsAL_-H9nfyVaj-gz9erXRtjbzMVkcboAQ_KqyOBa2SGd-bJR8us0aU2brXekaAjgmEALw_wcB#?) Recently they have added big influencers (>1M followers) to their partner network that allow you to promote your products to a large audience for a high commission rate (10-35%).  ### How much control does the product / brand owners have for affiliate marketing? The reason for that is that influencers have the final say in the selection process. As a store owner, you put your offer on the affiliate market, and influencers evaluate and select those that are most attractive to them. In the image below you can see the offers that influencers can choose fromSample of Shopee Affiliates organized by product categoryShopee Product offers are organized by sales volume and Commission % Shopee Product offers are organized by sales volume and Commission % 5.   ### How does Shopee Affiliate Marketing Solution work? ![Screenshot 2025-01-17 at 2.10.03 PM](https://iboostonline.com/hs-fs/hubfs/Screenshot%202025-01-17%20at%202.10.03%20PM.png?width=980&height=444&name=Screenshot%202025-01-17%20at%202.10.03%20PM.png) ### What are some Challenges and Solutions in Affiliate Marketing? The offers are ranked by product sales and commission. Some of the challenges you may face are: • How do I stand out from the other offers? The sales commission of affiliate marketing can be as high as 25% in Shopee (and 35% in Lazada). Therefore, as a new /small brand, you have to make your offer as attractive as possible. If you like to attract social sellers but your current sales volume is low, you will have to offer higher sales commissions (read >10%) to increase the chance of being selected by influencers. • ### Who controls where my products will be featured? Product placements are on influencers' social media channels, but also on price comparison sites, cashback apps, and other discount sites. Lastly,  Uncover common challenges faced by affiliate marketers and explore practical solutions. Real-life success stories from the Thai market will inspire you to overcome obstacles and thrive in the affiliate marketing landscape. [Lazada and Shopee Affiliate Programs](https://www.lazada.co.th/lazada-affiliate-program) are effective for the e-commerce brands in Thailand. According to the research, [**the Ad spending in the Influencer Advertising market in Thailand is projected to reach US$ 68.78 millions in 2024**. 1 in 3 buyers place importance in “Most recommended on Social Media” as the key purchasing factor, especially for the younger generation.](https://www.insg.co/en/influencer-marketing-thailand/#:~:text=The%20Ad%20spending%20in%20the,the%20partnerships%20between%20brands%20%26%20influencers.) ![thailand ecommece enjoyer age](https://iboostonline.com/hs-fs/hubfs/thailand%20ecommece%20enjoyer%20age.png?width=1200&height=570&name=thailand%20ecommece%20enjoyer%20age.png) *To understand whether your affiliate campaigns are actually driving profitable sales, read:*[*How to Use Your Shopee, Lazada, and GA4 Data to Grow Ecommerce Revenue*](https://iboostonline.com/blog/how-to-use-ecommerce-analytics-to-grow-revenue) It's essential to leverage the power of influencer collaborations. Sellers are encouraged to actively seek partnerships with influencers, particularly those with a significant social media following. By tapping into the reach of influencers, brands can enhance product visibility beyond the platforms, reaching a broader audience. Additionally, a strategic approach to commission rates is advised, with a focus on making offers attractive to influencers, especially for new or smaller brands. Emphasizing product uniqueness and providing higher commissions can increase the likelihood of selection by influencers, driving more effective promotions. Furthermore, staying updated with platform recommendations and embracing the flexibility of affiliate marketing dynamics will position sellers for sustained success in the competitive Thai e-commerce market. ### What are the requirements of Affiliate Marketing? It's based on the platform requirements but basically in all the marketplace platforms like Lazada & Shoppee, you can easily go inside the panel & start choosing your products which you would like to work for the affiliate programme. After that, you can choose the commission amount that you would like to give to the influencer once there is a sale. Then choose a starting date and end date of your campaign.  We suggest leaving it on for 2-3 months to see the effect: just because, No sales No cost Creatives: Add a set of creative banners for influencers to use . Ready to boost your sales through affiliate marketing? We have a case study how we got 71 ROI just from affiliate marketing alone to a FMCG brand in Thailand. Just inquire us and we share you our secret recipe in [30 mins Free call](https://iboostonline.com/contact).   - [tips & tricks](https://iboostonline.com/blog/tag/tips-tricks) [0](https://iboostonline.com/blog/affiliate-marketing-guide-lazada-shopee-thailand-succes#comments) Next Article ### [7 Essential Strategies for E-commerce Success in Thailand](https://iboostonline.com/blog/7-essential-strategies-for-e-commerce-success-in-thailand) RELATED ARTICLE ### May Be You Like [tips & tricks](https://iboostonline.com/blog/tag/tips-tricks) ### [Selling on Shopee and Lazada Thailand in 2026: What Actually Works](https://iboostonline.com/blog/selling-shopee-lazada-thailand-2026) June 16 2026 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) [case study](https://iboostonline.com/blog/tag/case-study) ### [Case Study 2: All-round Marketing Strategy Shopee Store](https://iboostonline.com/blog/case-study-2-daore) October 10 2025 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) ### [Why Your Ecommerce Store Stopped Growing After Launch and How to Fix It](https://iboostonline.com/blog/why-ecommerce-store-stopped-growing-after-launch) May 27 2026 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) ### [How to Read Your Shopify Analytics to Grow Revenue](https://iboostonline.com/blog/how-to-read-shopify-analytics-grow-revenue) May 19 2026 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) ### Our blogs & case studies Discover actionable strategies to elevate your e-commerce brand's performance today. Contact us for crafting revenue-making strategies. 1 ### [How to Get Cited by ChatGPT in 30 Days Without Spending on Ads](https://iboostonline.com/blog/30-days-get-cited-chatgpt-without-ads) [Read More](https://iboostonline.com/blog/30-days-get-cited-chatgpt-without-ads) 2 ### [7 Signs You Need an Ecommerce Consultant in Thailand](https://iboostonline.com/blog/signs-you-need-ecommerce-consultant-thailand) [Read More](https://iboostonline.com/blog/signs-you-need-ecommerce-consultant-thailand) 3 ### [How to Increase Average Order Value on Shopee and Lazada](https://iboostonline.com/blog/how-to-increase-aov-shopee-lazada) [Read More](https://iboostonline.com/blog/how-to-increase-aov-shopee-lazada) ![Iboost cropped](https://iboostonline.com/hubfs/Iboost%20cropped.svg) Transforming E-commerce Performance #### iBoost Online - Phuket, Thailand - +66 (0)627517802 - hello@iboostonline.com - Monday - Friday: 09:00 - 18:00 #### Our Services - [Services](https://iboostonline.com/store-setup) - [Blog](https://iboostonline.com/blog) - [Press](https://iboostonline.com/press) - [Contact](https://iboostonline.com/contact) ##### Contact Us [Follow us on LinkedIn](https://www.linkedin.com/in/kellyhezemans/) [Follow us on Instagram](https://www.youtube.com/@kellyhez) [Follow us on Facebook](https://www.instagram.com/kelly_iboost_online/) © 2024 iBoost Online. 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