Elephant Parade is an established international social enterprise with a strong physical presence in hotels and shops across Thailand. Their beautifully designed elephant figurines support Asian elephant conservation and are beloved by tourists and locals alike.
But they faced a critical problem: counterfeit products were flooding online marketplaces, damaging their brand reputation and stealing sales. Meanwhile, their authentic products weren't reaching digital-first customers who shop online rather than visiting physical stores.
They needed to establish a verified, trusted online presence—fast.
We worked closely with Elephant Parade to build their official online store on Lazada Mall, Thailand's premier e-commerce platform. Here's exactly how we did it:
Store Registration and Business Verification We navigated the complex LazMall registration process, ensuring all business documentation met Lazada's strict verification standards. This expedited their store approval and gave them the coveted "Mall" badge that signals authenticity to Thai shoppers.
Strategic Storefront Design We didn't just set up a store—we told their story. The design focused on their social mission, the artistry behind each piece, and the impact of every purchase. This emotional connection is what separates them from counterfeit sellers.
Product Upload and SEO Optimization Each product listing was carefully optimized with:
Marketing Channel Setup We configured all the necessary marketing tools within Lazada's platform, preparing for launch campaigns that would drive initial traffic and sales.
Launch Campaigns We executed strategic activation campaigns to generate the critical first reviews and sales that build momentum on the platform. This included promotional pricing, vouchers, and platform advertising.
Within 60 days, Elephant Parade had:
✅ A fully operational, verified Lazada Mall store with the trust badge that authenticates their brand
✅ A beautifully designed storefront that tells their story and connects emotionally with customers
✅ Optimized product listings ranking in search results for key terms
✅ Initial sales and positive reviews building social proof
✅ A foundation for long-term, sustainable growth on Thailand's largest e-commerce platform
Most importantly: they now have a legitimate online presence that protects their brand from counterfeits and reaches customers they could never access through physical retail alone.
Launching an international brand in a new market requires more than just translation—it requires understanding local shopping behaviors, platform requirements, and how to build trust quickly. The LazMall badge was crucial for Elephant Parade because it immediately signals "this is the real thing" to Thai shoppers who are wary of counterfeits.
Storytelling matters. In a crowded marketplace, brands that communicate their mission and values don't just make sales—they build loyal customers.
Marketplace Store Setup
From registration to first sale in less than 90 days. We handle everything: business verification, storefront design, product optimization, marketing setup, and launch campaigns.
Whether you're an international brand entering Thailand or a local business expanding online, we can help you build a trusted presence on Lazada, Shopee, or TikTok.
Contact us: hello@iboostonline.com | +66 0627517802