How Data Analytics Secured €50,000 in Investment for an E-Commerce Brand

The Challenge

Infinity Braids had built a successful e-commerce business selling premium hair extensions and braiding products online. They had steady sales, a growing customer base, and a solid product line.

But they had bigger ambitions. They wanted to scale to €2M in revenue and needed investment to get there.

The problem? Investors don't fund feelings. They fund facts.

Infinity Braids needed to prove—with data—that their business had real growth potential. They needed to show:

• Where their revenue was coming from
• Which products and channels were working
• Where inefficiencies were costing them money
• What realistic growth looked like with proper investment
• Exactly how that investment would be used

They had years of data scattered across multiple platforms, but no clear story. No strategic roadmap. No investor-ready business case.

That's where we came in.

Our Approach

We became their data team, conducting a comprehensive e-commerce audit that transformed raw numbers into an investment-worthy growth strategy.

Comprehensive E-Commerce Audit We analyzed every aspect of their online business across all sales channels, looking at:

• Revenue trends and seasonality
• Customer acquisition costs and lifetime value
• Product performance and profit margins
• Channel effectiveness (organic vs. paid, email vs. social, etc.)
• Website conversion rates and user behavior
• Competitive positioning

Deep-Dive Into 3 Years of Performance Data We pulled and analyzed data from:

• Google Analytics: Traffic sources, user behavior, conversion funnels, drop-off points
• Shopify Analytics: Sales data, product performance, average order value, repeat purchase rates
• Meta Ads Platform: Campaign performance, cost per acquisition, ROAS, audience insights

This wasn't surface-level reporting. We identified patterns, anomalies, and opportunities hidden in the data.

SKU and Product Analysis We identified exactly which products were driving profitability and which were underperforming:

• Top revenue generators
• High-margin products worth promoting
• Products with high return rates or customer complaints
• Inventory optimization opportunities
• Cross-sell and upsell potential

Customer Segmentation We analyzed customer data to understand:

• Who their best customers were
• Which acquisition channels brought the highest lifetime value
• What purchase patterns indicated repeat buyers
• Where customer churn was happening and why

Advertising Performance Analysis We audited their paid advertising to find efficiency gains:

• Which campaigns were profitable and which were burning money
• Audience segments with the best ROI
• Creative and messaging that converted
• Budget allocation opportunities

Growth Projections and Strategic Roadmap Using the data insights, we created realistic projections showing:

• Path to €2M revenue with specific milestones
• Required investment at each growth stage
• Expected ROI timelines
• Risk factors and mitigation strategies
• Tactical recommendations for budget allocation

Investor-Ready Documentation We packaged everything into clear, compelling documentation that investors could understand and trust.

The Results

🎯 €50,000 investment secured

But more importantly, here's what the data analysis unlocked:

✅ Crystal-clear understanding of what was actually driving their business (vs. assumptions)

✅ Confidence from investors who saw a data-backed strategy, not just ambition

✅ Strategic roadmap showing exactly where to invest for maximum growth

✅ Identified inefficiencies costing thousands per month that could be redirected to growth

✅ Proof of concept demonstrating the business model works and can scale

The investment was just the beginning. The real value was the strategic clarity that came from truly understanding their business through data.

What We Learned

Most e-commerce businesses are sitting on gold mines of data—but without analysis, it's just noise. The difference between a funded business and an unfunded one often isn't the business itself, but the ability to articulate its potential with evidence.

Investors need three things:

1. Proof the model works (historical data)
2. Clear path to scale (strategic roadmap)
3. Realistic projections (data-backed forecasts)

Give them that, and capital follows.

For Infinity Braids, three years of data told a compelling story—but only once we extracted the insights, identified the patterns, and connected the dots between past performance and future potential.

Service Used

Data Analytics

Turn messy data into clear dashboards and actionable strategies. We become your in-house analyst—making sense of Google Analytics, marketplace reports, ad platforms, and sales data to drive real business decisions.

Need Data to Make Better Decisions or Attract Investment?

Whether you're seeking funding, trying to optimize operations, or just want to understand what's really working in your business—data holds the answers.

Contact us: hello@iboostonline.com | +66 0627517802