--- title: How We Increased Website Conversion Rates by 23.1% Using Data description: Discover how Junction Design boosted conversion rates by 23.1% using data-driven insights and a comprehensive CRO audit, leading to measurable ROI and improved client relations. image: https://iboostonline.com/hubfs/ux-indonesia-pqzRfBhd9r0-unsplash.jpg --- [![iboostonline logo](https://iboostonline.com/hs-fs/hubfs/iBoost%20(1)%20black%20transparent.png?width=100&height=100&name=iBoost%20(1)%20black%20transparent.png)](https://iboostonline.com/) - [Home](https://iboostonline.com) - [About Us](https://iboostonline.com/about-us) - Our Services - [Store Management](https://iboostonline.com/store-setup) - [Ecommerce Strategy](https://iboostonline.com/ecommerce-data-analytics-iboost-online) - [Ecommerce Store Audits](https://iboostonline.com/ecommerce-store-audit-iboost-online) - [Case Studies](https://iboostonline.com/our-work) - [Contact Us](https://iboostonline.com/contact) - [Offer Boutiques SG](https://iboostonline.com/landing-boutiques-singapore-2026) [![iboostonline logo](https://iboostonline.com/hs-fs/hubfs/iBoost%20(1)%20black%20transparent.png?width=100&height=100&name=iBoost%20(1)%20black%20transparent.png)](https://iboostonline.com/) - [Home](https://iboostonline.com) - [About Us](https://iboostonline.com/about-us) - Our Services - [Store Management](https://iboostonline.com/store-setup) - [Ecommerce Strategy](https://iboostonline.com/ecommerce-data-analytics-iboost-online) - [Ecommerce Store Audits](https://iboostonline.com/ecommerce-store-audit-iboost-online) - [Case Studies](https://iboostonline.com/our-work) - [Contact Us](https://iboostonline.com/contact) - [Offer Boutiques SG](https://iboostonline.com/landing-boutiques-singapore-2026) [✕](https://iboostonline.com/blog/how-we-increased-website-conversion-rates-by-23.1-using-data#atbs-offcanvas-primary) #### Your success is our priority Best consulting in South East Asia #### Our Ecommerce Services Shopify Store Audit Service Ecommerce Data Analytics Store Management Service Shopee/Lazada Ads Service search - There are no suggestions because the search field is empty. [✕](https://iboostonline.com/blog/how-we-increased-website-conversion-rates-by-23.1-using-data#atbs-offcanvas-mobile) [![iboostonline logo](https://iboostonline.com/hs-fs/hubfs/iBoost%20(1)%20black%20transparent.png?width=100&height=100&name=iBoost%20(1)%20black%20transparent.png)](https://iboostonline.com/) - [Home](https://iboostonline.com) - [About Us](https://iboostonline.com/about-us) - Our Services - [Store Management](https://iboostonline.com/store-setup) - [Ecommerce Strategy](https://iboostonline.com/ecommerce-data-analytics-iboost-online) - [Ecommerce Store Audits](https://iboostonline.com/ecommerce-store-audit-iboost-online) - [Case Studies](https://iboostonline.com/our-work) - [Contact Us](https://iboostonline.com/contact) - [Offer Boutiques SG](https://iboostonline.com/landing-boutiques-singapore-2026) #### EXPLORE MORE [Follow us on Facebook](https://www.facebook.com/iboostonline) [Follow us on LinkedIn](https://www.linkedin.com/in/kellyhezemans/) [Follow us on Twitter](https://www.youtube.com/@kellyhez) [![Iboost cropped](https://iboostonline.com/hs-fs/hubfs/Iboost%20cropped.png?width=100&height=100&name=Iboost%20cropped.png "Iboost cropped")](http://iboost%20co.,%20ltd) - [Home](https://iboostonline.com) - [About Us](https://iboostonline.com/about-us) - Our Services - [Store Management](https://iboostonline.com/store-setup) - [Ecommerce Strategy](https://iboostonline.com/ecommerce-data-analytics-iboost-online) - [Ecommerce Store Audits](https://iboostonline.com/ecommerce-store-audit-iboost-online) - [Case Studies](https://iboostonline.com/our-work) - [Contact Us](https://iboostonline.com/contact) - [Offer Boutiques SG](https://iboostonline.com/landing-boutiques-singapore-2026) [case study](https://iboostonline.com/blog/tag/case-study) # Case Study 4: UX Design Agency [![DesignUTD](https://iboostonline.com/hubfs/1724912009638-2.jpeg)](https://iboostonline.com/blog/author/kelly-hezemans) [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) 10 Oct 2025 [0 Comments](https://iboostonline.com/blog/how-we-increased-website-conversion-rates-by-23.1-using-data#comments) - - ## How We Increased Website Conversion Rates by 23.1% Using a Data Audit ### The Challenge An UX/UI agency that creates beautiful, functional websites for its clients were facing a frustrating problem that many agencies encounter. One of their clients was experiencing poor conversion rates on their website. Visitors were coming, but they weren't becoming leads. The agency knew the design could be improved to fix the problem, but the client was hesitant to invest in changes. Why? Because recommendations based on "best practices" or "what usually works" aren't convincing when a client is being asked to spend money on a redesign. The client wanted proof. They wanted data. They wanted to know: - Where exactly are visitors dropping off? - Why aren't people converting? - Which design changes will actually make a difference? - What ROI can the client expect from this investment? Without concrete evidence, the project was stalled. The UX design agency needed someone to provide the data-backed insights that would convince their client to move forward—and ensure the redesign actually worked. ### Our Approach We conducted a comprehensive Conversion Rate Optimization (CRO) audit, using data to identify exactly where the website was losing potential customers. **CRO Audit Using Multiple Tools:** We used a combination of: - **Google Analytics:** To track user flow, identify drop-off points, and understand behavior patterns - **Microsoft Clarity:** To watch actual session recordings and see exactly how users interacted with the site This wasn't guesswork. We watched real users navigate the site, saw where they got confused, and identified the exact moments they decided to leave. **User Behavior Analysis:** We analyzed: - Which pages had the highest bounce rates - Where users spent time vs. where they quickly left - Which CTAs were being clicked and which were ignored - Form abandonment—where users started filling out forms but gave up - Mobile vs. desktop behavior differences **Conversion Funnel Analysis.** We mapped the entire customer journey: - Entry points (how visitors arrived) - Path through the site - Drop-off points (where they left) - Successful conversion paths (what worked) **Friction Point Identification** Using heatmaps, scroll maps, and session recordings, we identified specific friction areas: - Confusing navigation - CTAs that weren't visible or compelling - Forms that were too long or asking for too much information - Slow-loading sections are causing abandonment - Mobile usability issues - Trust signals that were missing **Data-Backed Design Recommendations.** For each problem we found, we provided: - Evidence (screenshots, data, session recordings) - Impact assessment (how much this was costing in lost conversions) - Specific design solution - Expected improvement We didn't just say "the CTA should be bigger"—we showed exactly where users were looking, why they weren't clicking, and what would make them take action. **Supporting the Agency's Proposal,** we packaged all findings into a clear, visual presentation that Junction Design could use with their client. The data told an undeniable story: these specific issues are costing you this many conversions, and these changes will fix it. ### The Results 🎯 **+23.1% increase in conversion rate** after implementing our recommendations But here's what else happened: ✅ **The client approved the redesign** immediately after seeing the data ✅ **The agency had confidence** in exactly what to change and why ✅ **No wasted effort** on design changes that wouldn't move the needle ✅ **Measurable ROI** from the design investment—the client could see the direct impact ✅ **Stronger agency-client relationship** built on evidence, not opinions The 23.1% improvement meant significantly more leads flowing to the client's business every single month. For a B2B service company, even a handful of additional quality leads can mean hundreds of thousands in additional revenue. ### What We Learned Design decisions backed by data aren't just more convincing—they're more effective. When you know exactly where users are struggling, you can fix the real problems instead of making changes based on assumptions. Clients don't resist change—they resist uncertainty. Give them data showing what's broken and how to fix it, and they'll invest confidently. For agencies, having a data partner transforms the conversation from "trust us, this will work" to "here's exactly what's broken, here's the evidence, here's the solution, and here's the expected outcome." Session recordings are gold. Watching real users interact with a site reveals issues that analytics alone never would. You see the confusion, the hesitation, the frustration—and that tells you exactly what needs to change. ### Service Used **Data Analytics + CRO Audit** We identify exactly where your website is losing customers and provide data-backed recommendations to fix it. Perfect for agencies needing evidence to support design proposals or businesses wanting to maximize their existing traffic. ### Want to Know Why Your Website Isn't Converting? If you have traffic but not enough conversions, the data knows why. Let us show you. **Contact us:** [hello@iboostonline.com](mailto:hello@iboostonline.com)  - [case study](https://iboostonline.com/blog/tag/case-study) [0](https://iboostonline.com/blog/how-we-increased-website-conversion-rates-by-23.1-using-data#comments) Next Article ### [iBoost Online Featured in Marketer Interview for VR E-Commerce Insights](https://iboostonline.com/blog/iboost-online-featured-in-marketer-interview-for-vr-e-commerce-insights) RELATED ARTICLE ### May Be You Like [tips & tricks](https://iboostonline.com/blog/tag/tips-tricks) ### [Selling on Shopee and Lazada Thailand in 2026: What Actually Works](https://iboostonline.com/blog/selling-shopee-lazada-thailand-2026) June 16 2026 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) ### [Ecommerce Consultant in Thailand & Singapore: What They Do and What It Costs](https://iboostonline.com/blog/ecommerce-consultant-in-thailand-singapore-what-they-do-and-what-it-costs) May 21 2026 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) ### [Why Ecommerce Brands Stop Growing and What Actually Works](https://iboostonline.com/blog/why-ecommerce-brands-stop-growing-what-actually-works) May 27 2026 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) [case study](https://iboostonline.com/blog/tag/case-study) ### [Case Study 2: All-round Marketing Strategy Shopee Store](https://iboostonline.com/blog/case-study-2-daore) October 10 2025 [Kelly Hezemans](https://iboostonline.com/blog/author/kelly-hezemans) ### Our blogs & case studies Discover actionable strategies to elevate your e-commerce brand's performance today. Contact us for crafting revenue-making strategies. 1 ### [How to Get Cited by ChatGPT in 30 Days Without Spending on Ads](https://iboostonline.com/blog/30-days-get-cited-chatgpt-without-ads) [Read More](https://iboostonline.com/blog/30-days-get-cited-chatgpt-without-ads) 2 ### [7 Signs You Need an Ecommerce Consultant in Thailand](https://iboostonline.com/blog/signs-you-need-ecommerce-consultant-thailand) [Read More](https://iboostonline.com/blog/signs-you-need-ecommerce-consultant-thailand) 3 ### [How to Increase Average Order Value on Shopee and Lazada](https://iboostonline.com/blog/how-to-increase-aov-shopee-lazada) [Read More](https://iboostonline.com/blog/how-to-increase-aov-shopee-lazada) ![Iboost cropped](https://iboostonline.com/hubfs/Iboost%20cropped.svg) Transforming E-commerce Performance #### iBoost Online - Phuket, Thailand - +66 (0)627517802 - hello@iboostonline.com - Monday - Friday: 09:00 - 18:00 #### Our Services - [Services](https://iboostonline.com/store-setup) - [Blog](https://iboostonline.com/blog) - [Press](https://iboostonline.com/press) - [Contact](https://iboostonline.com/contact) ##### Contact Us [Follow us on LinkedIn](https://www.linkedin.com/in/kellyhezemans/) [Follow us on Instagram](https://www.youtube.com/@kellyhez) [Follow us on Facebook](https://www.instagram.com/kelly_iboost_online/) © 2024 iBoost Online. 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