Most Shopify stores in Southeast Asia are not underperforming because the product is wrong or the brand is weak. They are underperforming because specific, identifiable issues in the store are preventing buyers from converting — and nobody has looked carefully enough at the data to find them.
The iBoost Shopify Store Audit and CRO Sprint is a structured, data-driven review of your entire Shopify operation. It identifies exactly where your store is losing revenue, calculates the real margin impact of each issue, and delivers a prioritised action plan your team can execute immediately.
We open your GA4 acquisition report and identify which channels are generating revenue versus which ones are generating traffic without conversion. For most Shopify stores in Southeast Asia, this analysis reveals that one or two channels are doing the majority of the revenue work while several others are consuming budget with poor returns.
We also review your Search Console data to identify ranking opportunities — queries where you have significant impressions but low click-through rate, and category-level keywords you should be ranking for but are not.
We build a conversion funnel in GA4 covering session start, product page view, add to cart, begin checkout, and purchase. The drop-off percentage at each stage tells us exactly what type of problem we are dealing with and where to focus first.
A high drop-off from product view to add to cart is a content problem. A high drop-off from add to cart to checkout is a friction or trust problem. A high drop-off from checkout to purchase is a payment or process problem. Each requires a different fix.
We review your top ten products by traffic against a fifteen-point content checklist covering title keyword relevance, main image effectiveness at thumbnail size on mobile, image gallery completeness, description quality, review count and score, and pricing competitiveness within the category.
We calculate your real margin per order after all platform fees, promotion costs, shipping costs, and advertising spend. For most brands, this number is lower than expected and reveals specific decisions — free shipping settings, promotion participation, ad campaign allocation — that are costing more than they are generating.
We review your on-page SEO across product pages, collection pages, and key content pages. We also test your AI visibility — whether your brand appears when buyers ask ChatGPT, Perplexity, or Google AI about your product category — and identify the specific content and schema gaps that are limiting your citation rate.
We review your checkout process for friction points and test the mobile experience. We also review your email capture rate, abandoned cart recovery rate, and repeat purchase rate to identify retention opportunities.
A prioritised action plan ranked by revenue impact. Not a list of everything that could be improved. A focused list of the ten to fifteen changes that will have the most significant impact on your revenue, in the order to address them.
A real margin dashboard showing your current margin per order across your top products and identifying the specific cost levers that would have the highest impact on profitability.
An SEO and AI visibility gap report showing which keywords you should be ranking for, where your content gaps are, and what specific actions would improve your AI citation rate.
A GA4 funnel report showing your conversion drop-off at every stage with annotated commentary explaining what each drop-off means and what to fix.
The Shopify Store Audit and CRO Sprint is designed for brands that have been selling online for at least twelve months and have enough data to make meaningful analysis possible.
It is particularly valuable for brands preparing for a significant investment in growth — before increasing ad spend, before launching a new product line, or before expanding to a new market. Confirming that the foundation is solid before committing additional resources is significantly more efficient than discovering problems after the investment has already gone out.
It is also the standard starting point for brands preparing investor conversations. One brand that went through this process used the resulting data to raise €150,000 in investment. Having a clear, data-backed picture of your revenue drivers and growth potential is the foundation of any credible investor presentation.
The audit is completed over two to three weeks depending on the complexity of your store and the number of channels you are selling on. It involves two working sessions — an opening session where we access your analytics together and an output session where we walk through the findings and action plan — plus the written deliverables.
Kelly works directly on every audit. There is no junior analyst or outsourced team. Every finding and recommendation comes from direct review of your real data.
To discuss whether the audit is the right starting point for your brand, book a call at https://iboostonline.com/contact.