Junction Design is a UX/UI agency that creates beautiful, functional websites for their clients. They're good at what they do—but they faced a frustrating problem that many agencies encounter.
One of their clients was experiencing poor conversion rates on their website. Visitors were coming, but they weren't becoming leads. The agency knew the design could be improved to fix the problem, but the client was hesitant to invest in changes.
Why? Because recommendations based on "best practices" or "what usually works" aren't convincing when a client is being asked to spend money on redesign.
The client wanted proof. They wanted data. They wanted to know:
Without concrete evidence, the project was stalled.
Junction Design needed someone to provide the data-backed insights that would convince their client to move forward—and ensure the redesign actually worked.
We conducted a comprehensive Conversion Rate Optimization (CRO) audit, using data to identify exactly where the website was losing potential customers.
CRO Audit Using Multiple Tools We used a combination of:
This wasn't guesswork. We watched real users navigate the site, saw where they got confused, and identified the exact moments they decided to leave.
User Behavior Analysis We analyzed:
Conversion Funnel Analysis We mapped the entire customer journey:
Friction Point Identification Using heatmaps, scroll maps, and session recordings, we identified specific friction areas:
Data-Backed Design Recommendations For each problem we found, we provided:
We didn't just say "the CTA should be bigger"—we showed exactly where users were looking, why they weren't clicking, and what would make them take action.
Supporting the Agency's Proposal We packaged all findings into a clear, visual presentation that Junction Design could use with their client. The data told an undeniable story: these specific issues are costing you this many conversions, and these changes will fix it.
🎯 +23.1% increase in conversion rate after implementing our recommendations
But here's what else happened:
✅ The client approved the redesign immediately after seeing the data
✅ Junction Design had confidence in exactly what to change and why
✅ No wasted effort on design changes that wouldn't move the needle
✅ Measurable ROI from the design investment—the client could see the direct impact
✅ Stronger agency-client relationship built on evidence, not opinions
The 23.1% improvement meant significantly more leads flowing to the client's business every single month. For a B2B service company, even a handful of additional quality leads can mean hundreds of thousands in additional revenue.
Design decisions backed by data aren't just more convincing—they're more effective. When you know exactly where users are struggling, you can fix the real problems instead of making changes based on assumptions.
Clients don't resist change—they resist uncertainty. Give them data showing what's broken and how to fix it, and they'll invest confidently.
For agencies, having a data partner transforms the conversation from "trust us, this will work" to "here's exactly what's broken, here's the evidence, here's the solution, and here's the expected outcome."
Session recordings are gold. Watching real users interact with a site reveals issues that analytics alone never would. You see the confusion, the hesitation, the frustration—and that tells you exactly what needs to change.
Data Analytics + CRO Audit
We identify exactly where your website is losing customers and provide data-backed recommendations to fix it. Perfect for agencies needing evidence to support design proposals or businesses wanting to maximize their existing traffic.
If you have traffic but not enough conversions, the data knows why. Let us show you.
Contact us: hello@iboostonline.com | +66 0627517802