How We Achieved 200%+ Revenue Growth for a High-Volume Marketplace Seller
The Challenge
Daore operates in one of the most competitive spaces in Thai e-commerce: sourcing trending products from China and selling them on local marketplaces at competitive prices.
The challenge? Everyone can source the same products. Everyone competes on price. And in Thailand's price-sensitive market, shoppers won't buy from a store they don't trust—no matter how good the deal is.
Daore had the products. They had competitive pricing. What they didn't have was credibility.
Without reviews, without brand recognition, without social proof—they were invisible to shoppers scrolling past hundreds of similar listings.
They needed to build trust fast and turn that trust into consistent, scalable revenue.
Our Approach
We took a comprehensive, data-driven approach to transform Daore from an unknown seller into a trusted marketplace brand. Here's the strategy:
Deep Data Analysis First, we analyzed every aspect of their business:
- Which SKUs were performing and which were dragging down results
- Which products had the highest potential based on search volume and competition
- Where their competitors were winning and where gaps existed
- Historical performance patterns to identify opportunities
Affiliate Marketing Campaigns We set up strategic affiliate partnerships on both Shopee and Lazada, leveraging influencers and content creators to drive traffic and sales. This gave Daore instant credibility through association with trusted voices.
User-Generated Content Strategy We developed a systematic approach to generate authentic UGC:
- Incentivized early customers to share photos and videos
- Identified and partnered with micro-influencers in relevant niches
- Created shareable moments that customers wanted to post about
Video Review Generation We know Thai shoppers trust video reviews more than anything else. We implemented a program to collect authentic video testimonials showing real customers unboxing and using products. These videos became powerful sales tools across all platforms.
Performance Advertising We launched meticulously structured ad campaigns:
- Budget allocation based on product performance data
- Separate campaigns for top performers vs. test products
- Strategic bidding on high-intent keywords
- A/B testing of ad creative and messaging
Shopping Event Optimization Thailand's e-commerce calendar is driven by major shopping events (9.9, 10.10, 11.11, Black Friday). We:
- Prepared campaigns weeks in advance
- Increased budgets strategically during peak traffic
- Monitored performance in real-time and adjusted bids
- Capitalized on platform promotions and voucher programs
Continuous Keyword Optimization Every single day, we:
- Tracked which search terms were driving traffic
- Identified new keyword opportunities
- Optimized product titles and descriptions
- Adjusted bids to improve cost-per-click and click-through rates
- Monitored competitors and adapted strategy
The Results
The numbers speak for themselves:
📈 125% increase in daily sales through strategic event optimization
📈 200%+ revenue growth from sustained, data-driven campaign management
📈 Consistent GMV growth across all major shopping events
📈 Healthy ROI maintained even as we scaled spending
But beyond the numbers, here's what really changed:
✅ Daore went from an unknown seller to a recognized brand with thousands of positive reviews
✅ Their products started ranking organically in search results, reducing reliance on paid ads
✅ Customer trust translated into repeat purchases and higher lifetime value
✅ They could compete not just on price, but on reliability and service
The transformation from invisible to inevitable took consistent effort, but the foundation we built continues to drive growth today.
What We Learned
In highly competitive, price-sensitive markets, trust is the ultimate differentiator. Two sellers with identical products at identical prices will see vastly different results based on reviews, ratings, and social proof alone.
Shopping events can make or break your year. Brands that prepare strategically—building inventory, creating campaigns, optimizing listings—see 3-5x returns during peak periods compared to those who react at the last minute.
Data doesn't lie. When you track everything and optimize continuously, small improvements compound into massive results. A 2% improvement in conversion rate might seem tiny, but across thousands of visitors it means millions in additional revenue.
Service Used
Shopee & Lazada Ads + Campaign Management
Data-driven advertising that improves your CTR, CPC, and search ranking. Strategic campaigns, budget optimization, and day-to-day monitoring to beat your competitors.
Want These Results for Your Marketplace Business?
If you're competing on price and struggling to stand out, we can help you build the trust and visibility you need to scale.
Contact us: hello@iboostonline.com | +66 0627517802